We love inspiring businesses and brands - here's just a few of the brilliant people we're working with.
Ideas to inspire the ancient and modern
It's great to be closely involved with two very distinct York guilds - the new Guild of Media Arts and the ancient Guild Hall and its Company of Merchant Adventurers.
Ideas Group Marketing Director, Ann Gurnell has been appointed as Deputy Master of the Guild of Media Arts for 2017, and has taken up her role to support the new Master, in promoting the city’s thriving and growing creative media and digital arts economy.
To further our link with the city’s guilds we are also delighted to have been commissioned by the Company of Merchant Adventurers to provide brand identity development and marketing support to build their operation, raise awareness and sustain the future for the Hall and the work of the Guild to support education and business through the city.
The Merchant Adventurers’ Hall has been a focus for entrepreneurial commerce in York for 660 years. Constantly evolving over the centuries it now stands as one of the finest examples of medieval hall architecture in Britain and certainly one of the very few still home to their original founding organisation, the very active Company of Merchant Adventurers of the City of York. Open to the public, it is also a museum/heritage visitor attraction and a prestigious events, weddings and conference venue. We’ll be working with the Company to develop brand, communications and elements of the visitor experience to enable the Hall and Company to continue to evolve and look forward to the next 660 years!
Entrepreneurial approach to lifesaving in the community
From Guilds at the heart of York’s business community to a longstanding client with the heart at the centre of its business. Having developed the brand identity and launch campaign for an innovative new defibrillator and lifesaving solution for global leaders Physio-Control, we recognised a gap in the market and established a brand new reseller company.
Defib Central was set up to service the UK Workplace and Community sector and provide this groundbreaking lifesaving technology into the UK health market, in association with Physio-Control and the National Ambulance Services.
As Physio-Control’s Head of UK has commented, “Ideas Group, always think that extra step ahead and we’re delighted they’re working with us not just in brilliantly effective brand and marketing support.”
Brand DNA at the heart of the business
For boutique law firm, Roche Legal, it’s important to provide reassurance and expertise for clients and their families when dealing with life’s difficult decisions around wills and inheritance, elderly relatives and other private client matters. Hence, we’ve worked closely with Rachel and her team to develop her brand: To understand her business, their clients’ needs and then communicate what makes them special, to support her business and its growth. It’s not just visual creativity that defines or distinguishes a brand. It’s a balance and clever integration of business strategy, creativity and messaging which sings your ethos and values through all you do and enables clients and potential clients to want to engage with you and your business, recommend you and come back again.