Supporting the launch of groundbreaking lifesaving technology into the health market to position Physio-Control as an innovation leader redefining the global market.
We were brought in by our Seattle based client to develop a distinct brand identity and launch campaign for their innovative new defibrillator and lifesaving solution. Engaged in this intense process from early stage thinking and brainstorming, we were tasked with developing product positioning, brand proposition and messaging, and the creation of a distinct visual identity campaignable through all sales and marketing activities.
We developed comprehensive messaging for a diverse international audience and a clean open visual language to complement the innovative sleek contemporary product design. We also produced 3D models of the device to generate photorealistic imagery, and art directed supplementary photography for early stage presentation to market.
Sales support marketing included brochures, advertising, presentations and displays, commencing with a European launch.
Following the European launch and recognising a gap in the market we established a new reseller company to service the UK Workplace and Community sector, in association with Physio-Control and the National Ambulance Services Trust.