A brand is more than a logo or product. An effective brand expresses and delivers a unique combination of physical attributes, beliefs and promises.
Crucial in our approach to brand identity and the creation of a successful brand, is an early understanding of the business strategy and its aims and objectives, to then articulate brand values and core proposition. Thereafter, the creation of a strong visual identity and message architecture provide the creative expression across the marketing mix.
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As brand and marketing consultants we will always ensure consistent communication of positive attributes across all channels, and in so doing, give a brand a recognisable and unique quality.
This isn't just about cosmetics and consistent graphic identity. It needs a top down, strategically driven plan that the business directors, managers and employees buy into. Ideas Group help to form that plan and implement it through a carefully orchestrated series of initiatives, with thoughtful and relevant marketing communications.
In developing a successful brand and achieving its goals, it is essential that an organisation builds an understanding and engagement with all its stakeholders including directors, managers and staff.
They have a big influence on customer perception and should be treated as a valuable business partner. Effective communication with an internal audience is vital to make them feel involved in, and supported by, the organisation.
From business strategy and operational initiatives, through training programmes and internal events, to recruitment marketing, we create effective, compelling internal communications that engage with your teams.
Brand expression is the clever integration of strategy and identity to consistently deliver effective brand experience across all communication channels including interior design.
We have extensive experience and skill in applying brand identity to business and commercial premises as well as a great understanding of how interior space planning and layout has an impact on performance.
Comprehensive Project Management and attention to detail ensure all our projects are delivered smoothly, on time and on budget. We have delivered succesful workplace and retail interiors throughout the UK for over 30 years.
Inspiring engagement, maximising return
We bring together our extensive experience and expertise in brand and marketing strategy and design to deliver exhibitions, trade shows and live events that not only communicate brand and product but most importantly provide return on investment.
We deliver a joined up process from beginning to end - develop the strategy with you and help you know what success will look like - then get you there.
We have created and managed effective exhibition and events nationally and internationally, attracting, engaging and informing client customers for over 30 years.
Creative concepts for outstanding brand impact and customer engagement - clever ideas taking your brand to audiences and delivering superb return on investment.
Our creativity and understanding of brand communication and experiential marketing is bringing brands to life 'on the street', encouraging direct engagement with consumers by immersing them in memorable experiences. Anywhere there is high footfall provides an outstanding opportunity to engage with your audience - whether it is installations and activities for sampling, trials, sales, or social media awareness.
In partnership with our sister company Mobile Brands we deliver ingeniously creative vehicles for experiential marketing - bespoke, innovative solutions for street food, retail and promotion.
We have extensive experience and skill in visitor attraction design, development, implementation and project management and have delivered succesful projects both nationally and internationally for over 30 years.
Successful projects pictured include British Energy, National Coal Mining Museum, National Space Centre, Legoland, Windsor, The World of Glass.
Our experience and capability in 3D design provides impactful visuals and animations to enhance brand communication.
3D modeling, animation and rendering create powerful and credible impressions of external and internal spaces and products to help present and promote.
Virtual 'fly-bys' and 'walk-throughs' provide a quick and impactful sense of how well a space is working and a comprehensive understanding of an interior or product - bringing it to life before it is finished.
To keep your communications, integrated, consistent and on-brand we also produce dynamic animation for corporate videos and product presentations for websites and events.
The range of our 3D capabilities includes:
3D models and renders
Virtual fly-bys and walk-throughs
The most dynamic element of an integrated brand campaign is now online, and so much more than simply sending out an e-newsletter. From design to complete bespoke build, our team implements effective e-communications and responsive SEO websites, and digital presentation.
Always ensuring that the online element of a communications campaign is meaningful and appropriate, we combine the right mix of creativity and functionality to develop effective online marketing activity that really does add value.