An internal communications campaign and visual identity for Trelleborg Offshore's Business Strategy.
The project required a detailed understanding of the business and its people, and our holistic solution presented a carefully constructed hierarchical and engaging approach. The creation of a visually compelling and cohesive ‘top down’ story for the organisations's Vision, Mission and Strategy, needed to inspire all, be easy to understand, use and develop, as well as convey a high level of importance.
The finished identity reflected complexity as well as simplicity, a sense of engineering, science, technology and innovation, and resonated with the people of the business at all levels.
Business Development Training initiative