Merchant Adventurers’ Hall
We were commissioned by the Company of Merchant Adventurers to provide brand identity development to support their strategic objectives; balance their commercial aspects, the Company’s business, education and entrepreneurial activities whilst retaining the heritage and historic status of the Hall and the Company.
Open to the public, the 660 year old Merchant Adventurers' Hall is a museum/heritage visitor attraction and a prestigious events, weddings and conference venue. We worked with the Company to develop brand, communications and elements of the visitor experience as well as provide creative input for the launch of a brand new café.
We created a distinct visual identity based on a symbol unique to the Hall, reflecting its architectural detail in the stone work, stained glass, and roof timbers. Influenced by the past and reminiscent of a craftsman’s or merchant’s mark, the unique icon has a sense of modernity that provides a strong and flexible visual identity.
Our work included Brand Audit and Review, Proposition and Positioning, Identity Design, Website Design, Marketing Collateral, Photography Art Direction and Wayfinding and Signage scheme.