Bathroom Brands Ltd
British and Irish bathroom retailers, international customers, partner-distributors and the media gathered at Brocket Hall to see the future plans of Bathroom Brands, said to be the fastest growing bathroom business in the country.
Ideas Group were commissioned by Bathroom Brands to help them realise the event at which they were to announce a £20 million investment, and unveil a total rebranding and new flagship brand – Arcade.
The project involved the creation and installation of 16 individual room set displays to inspire and benefit high-end independent retailers and their customers. The design challenge was not only to create stunning looking displays, but also to achieve optimum space planning and build quality in the (inherent) confines of a period country house, and ultimately uplift everything without leaving a trace!
The project certainly required our considerable event design experience and flair, coupled with project management skills to ensure a compelling and successful result for our client. The event, and in particular the display designs, received immediate acclaim and demand from leading retailers for specific showroom displays.
International Exhibition Progamme