Economy Freight Services Group
Inline with their business strategy to enhance sector awareness and stature, EFS approached Ideas Group to assist with their presentation to market.
From the outset we helped structure a strategy to unify their four trading companies under one ‘group’ presentation umbrella. Each trading company needed to present to market individually, but with the strength of being part of the ‘group’.
An enhanced corporate identity and visually distinctive presentation were developed to ensure a clear external perception of ‘group’ strength – specialisms, geographic spread, knowledge and resources.
We created a contemporary visual style across all communication material including printed group profile, marketing literature and website.