Physio-Control, now part of Stryker
Mergers and acquisitions need carefully crafted communications strategies and can be challenging - getting the balance of old and new brand right for the business and customer relationships.
As a trusted partner of Seattle based healthcare client, Physio-Control, we’re supporting the brand transition following their acquisition by leading medical technology company, Stryker, creating dual branded campaigns and providing strategic guidance.
Their stand at Emergency Services Exhibition 2017 was the first UK external facing integration of the two companies.
A bold and confident brand communication and a carefully orchestrated product presentation created enormous impact and a highly successful experience for both the company and visitors.