Physio-Control, now part of Stryker
Mergers and acquisitions need carefully crafted communications strategies and can be challenging - getting the balance of old and new brand right for the business and customer relationships.
As a trusted partner of Seattle based healthcare client, Physio-Control, we’re supporting the brand transition following their acquisition by leading medical technology company, Stryker, creating dual branded campaigns and providing strategic guidance.
Their stand at Emergency Services Exhibition 2017 was the first UK external facing integration of the two companies.
A bold and confident brand communication and a carefully orchestrated product presentation created enormous impact and a highly successful experience for both the company and visitors.
Inner Space Stations Ltd
Like a lot of successful organisations, Inner Space Stations’ visual identity had evolved over years, and through enthusiastic reactive marketing, had become inconsistent and very challenging to maintain. The development of a new focus for the business required the re-design of key marketing material and the realisation that the visual identity needed reviewing and consolidating.
Commissioned to create a refreshed and cohesive Inner Space Stations brand, our key objective was to present a consistent visual identity and message across all elements of communication, and develop a set of brand components, rules and guidelines that would inform every aspect of customer facing communication.
We subsequently created an enhanced identity that was a natural evolution of the existing brand and together with a guidelines document delivered a distinctive and timeless identity that would ensure easy application and consistency across all visual communications.
We created the ‘Connections’ campaign for our client Physio-Control to help them provide Ambulance Service CFR Trainers with the most effective material and support possible for their groundbreaking LIFEPAK® CR2 Defibrillator.
The campaign's objectives were to communicate the importance of a close working relationship between the UK Ambulance Services, Physio-Control and partners Defib Central; instill confidence in CFR Trainers to communicate and refer LIFEPAK CR2; and ultimately help deliver the best possible training and product information to Community First Responders.
Simple and straightforward marketing material was designed to enable the Ambulance Service teams to better fulfil their task of delivering effective training and making referrals to LIFEPAK CR2, as well as educate and encourage purchase of the groundbreaking lifesaving device.
Houses of Parliament
Throughout Summer 2016 and 2017 visitors to London will see an innovative awareness campaign designed to change audience perceptions and increase visitor numbers to The Houses of Parliament.
Welcoming nearly 1 million visitors a year Visit Parliament wanted a fresh and inspiring feel to their brand and marketing campaigns. Following a competitive tender, Ideas Group was commissioned to create a new Visit Parliament brand identity and summer campaign to communicate that ‘Parliament is open’.
To enhance the concept of revealing the stunning interior we commissioned and art directed new photography, and created a range of compelling communications to present the interior detail and 1000 years of stories, delivered across outdoor advertising, promotional leaflets, and local, national and international media.
It is the impactful engaging imagery that takes centre stage and creates a powerful cohesive visual identity that works across all assets and campaign material - posters, signage, advertising, leaflets and web.
+6% summer visitors YOY
Performed ahead of London market
+25% secondary retail spend
Social media and positive sentiment interactions increased
Internal engagement expectations surpassed
Created a platform for future engagement and partnerships
Associate photographer: Grahame Mellanby
A marketing campaign for Physio-Control EMEA to boost sales of their recently launched defibrillator, and support their network of strategic partners across Europe.
The objective was to simply communicate how easy it is for anyone to save a life using this groundbreaking piece of technology, through a creative piece of print and simple online presentation, customised for over 30 distributors.
All material was translated and delivered in eight languages and distributed across Europe through Physio-Control’s key partners.
Merchant Adventurers’ Hall
We were commissioned by the Company of Merchant Adventurers to provide brand identity development to support their strategic objectives; balance their commercial aspects, the Company’s business, education and entrepreneurial activities whilst retaining the heritage and historic status of the Hall and the Company.
Open to the public, the 660 year old Merchant Adventurers' Hall is a museum/heritage visitor attraction and a prestigious events, weddings and conference venue. We worked with the Company to develop brand, communications and elements of the visitor experience as well as provide creative input for the launch of a brand new café.
We created a distinct visual identity based on a symbol unique to the Hall, reflecting its architectural detail in the stone work, stained glass, and roof timbers. Influenced by the past and reminiscent of a craftsman’s or merchant’s mark, the unique icon has a sense of modernity that provides a strong and flexible visual identity.
Our work included Brand Audit and Review, Proposition and Positioning, Identity Design, Website Design, Marketing Collateral, Photography Art Direction and Wayfinding and Signage scheme.
It’s not just visual creativity that defines or distinguishes a brand. It’s a balance and clever integration of business strategy, creativity and messaging which sings your ethos and values through all you do and enables clients and potential clients to want to engage with you and your business, recommend you and come back again.
For boutique law firm, Roche Legal, it’s important to provide reassurance and expertise for clients and their families when dealing with life’s difficult decisions around Wills and inheritance, elderly relatives and other private client matters.
Hence, we’ve worked closely with Rachel and her team to develop her brand: To understand her business, their clients’ needs and then communicate what makes them special, to support her business and its growth.
Our work has included brand review and audit, visual brand refinement and identity guidelines, messaging and graphic design; and continues to support Roche Legal with brand relevant marketing and communications.
INSTORE - Compass Group
What better way to help launch INSTORE's strategic partner, new garden products business 'Sankey', at GLEE 2016 at the NEC than with a shed themed vehicle? The vehicle formed the high-impact hospitality centre piece of a comprehensive product presentation aimed at Garden Centre operators. Built on a Piaggio Classic Ape, we replicated a garden shed from which guests to the exhibition stand were offered coffee, pastries and fresh fruit all carefully presented to deliver an authentic experience.
'On brand' in every way, the vehicle was created with totally authentic materials and detailing. It was delivered to the stand ready to go and became fully operational within 30 minutes, essential in the frenzy of event opening preparations. As a fully reusable and flexible unit the vehicle now forms part of a comprehensive roll out campaign in the south of England.
Creation of a range of marketing communications campaigns to highlight the benefits of market leading emergency response devices to lifesaving teams across Europe.
To resonate with a global audience, simple and succinct messaging complements case study and scenario based imagery. Easy to translate to facilitate quick localisation, campaign messaging consistently conveys a confident, authoritative approach.
An internal communications campaign and visual identity for Trelleborg Offshore's Business Strategy.
The project required a detailed understanding of the business and its people, and our holistic solution presented a carefully constructed hierarchical and engaging approach. The creation of a visually compelling and cohesive ‘top down’ story for the organisations's Vision, Mission and Strategy, needed to inspire all, be easy to understand, use and develop, as well as convey a high level of importance.
The finished identity reflected complexity as well as simplicity, a sense of engineering, science, technology and innovation, and resonated with the people of the business at all levels.
Business Development Training initiative
Supporting the launch of groundbreaking lifesaving technology into the health market to position Physio-Control as an innovation leader redefining the global market.
We were brought in by our Seattle based client to develop a distinct brand identity and launch campaign for their innovative new defibrillator and lifesaving solution. Engaged in this intense process from early stage thinking and brainstorming, we were tasked with developing product positioning, brand proposition and messaging, and the creation of a distinct visual identity campaignable through all sales and marketing activities.
We developed comprehensive messaging for a diverse international audience and a clean open visual language to complement the innovative sleek contemporary product design. We also produced 3D models of the device to generate photorealistic imagery, and art directed supplementary photography for early stage presentation to market.
Sales support marketing included brochures, advertising, presentations and displays, commencing with a European launch.
Following the European launch and recognising a gap in the market we established a new reseller company to service the UK Workplace and Community sector, in association with Physio-Control and the National Ambulance Services Trust.
In partnership with our sister company Mobile Brands, we were challenged with creating a new revenue stream for the leading fast food franchise Subway, who wanted to get the brand mobile!.
Working to a very detailed brief, strict brand guidelines and demanding specifications we provided a comprehensive design service from concept, through design development, technical detail and final specification to deliver a brand new concept for the client.
Our work also involved the vehicle identity design including naming and branding of this new Subway brand to reflect the concept of ’taking Subway to the workplace’.
Initially launched and trialled successfully for East Sussex franchise with an anticipated roll out in mid 2016.
As a global organisation, Physio-Control need to ensure that all their buildings and offices worldwide not only project a consistent brand image, but also facilitate individuality, and inspire those who work in and visit them.
Ideas Group were tasked with designing interior ’Space Standards’ to encourage the interaction of Physio-Control team members, and assist global facilities and office managers in providing collaborative, creative and productive 'Physio' branded environments.
Indicative interior concept designs were created to provide inspiration, and presented with fully specified elements including floor, wall and surface finishes, furniture, accessories and graphics.
Realising their current visual identity did not reflect their status in their sector nor their aspirations, The Air Conditioning Company approached us to help develop a brand and online marketing strategy.
We created a brand identity that conveyed their strength and knowledge in the sector and portrayed a sense of authority and professionalism.
The new visual identity was applied to stationery and literature, website and communication campaign, and a video animation was created to add impact to their online presentation.
Topp and Co. Ltd
Having created fine architectural metalwork for some of the most prestigious properties in the world for over 35 years, Chris Topp recognised that his company needed definitive marketing strategy to secure continued success.
We were commissioned with our associates Ten54 to develop a business and marketing strategy, and brand identity that would reposition the company as the leading authority in their field as well as set the foundations for a bright future.
Having firstly developed a detailed strategic plan, we created a contemporary identity and elegant typographic logo style that complemented the tradition, craftsmanship and quality of the work produced by Topp and Co.
A comprehensive communications plan involved the identity being applied to a range of marketing material including stationery, online and digital presentation, e-marketing, advertising and vehicle livery.
View toppandco website
Formulation of brand hierarchies
Design and implementation
of formal pieces of communication
Information Directorate, University of York
Our first task in preparation for an overhaul of the University Library's way finding and informational signage was to carry out a comprehensive Visual Communications audit, report and recommendations.
An Information Hierarchy was then developed to help establish a clear structure from which an overall design approach was created. The result is a thoroughly well considered design solution, visually coherent and functional, and capable of being applied to all aspects of information, signs and notices.
We then went on to assist with budget planning and a phased implementation across all the Library buildings. We remain involved on an ongoing basis as further design and install stages develop.
Branding exercise and visual identity
Recognising the importance of experiential marketing and the potential for a specific mobile brand engagement business, we developed the business proposition, marketing strategy and identity design, and created Mobile Brands.
The focus is on ingenious vehicle design concepts, development and technical specification that deliver your brand to your customers - on the street, at festivals, events or even inside or at the top of buildings.
Targeted at the mobile street food and marketing sectors, our specialist vehicle conversion company's approach is all about a clear understanding of brand engagement for commercial results.
Our rationale for the brand development: a simple 'vanilla' identity and website with subtle retro flavour presents a friendly approachable brand, that allows for the focus to be on the creativity and branding of the customers' vehicles.
Bestobell Valves Ltd
Ideas Group was commissioned to assist in developing a brand and positioning campaign following an MBO. The strategic plan required a detailed understanding of the business and the development of a clear brand identity and differentiation within the global market.
As part of the identity we created stationery, adverts, exhibition program, brand identity guidelines and website.
Kelly & Co. Ltd
Crucial to a successful outcome to this project was a direct relationship with the senior partners in understanding the business and its objectives and in developing a strategy to express their passion and brand throughout all communication channels, internally and externally.
A fresh set of brand values and a core proposition were developed around passion, enthusiasm, care and attention to detail. This formed the basis for a detailed marketing strategy designed to achieve very clear corporate objectives. As a result, the expression of the Kelly & Co brand through stationery, marketing literature, website and interior followed a simple and strategically driven brief.
York Sports Village LLP
We provided a comprehensive and coordinated approach to marketing strategy, brand development, visual identity creation and developed a full range of marketing activities and material including website, digital and printed media, signage, display material and press and radio advertising to deliver against the primary objective of achieving 1200 members before opening.
We also produced 3D virtual tours of key areas of the yet to be completed facilities including the 120 station Fitness Suite, Fitness Studios, Swimming Pool, Reception and Café and presented them on the website.
Our work continued with the integration of the brand identity into the building.
City of York Council,
York Science and Innovation Grand Tour
Commissioned as creative and event marketing consultants for the Grand Tour, Ideas Group were involved at the very early stages of the project development, helping present the concept to gain the support of key city organisations – York City Council, the two universities, Science City York, Visit York and York Museums Trust.
The project required all aspects of our expertise, including marketing and communications strategy, exhibition and museum design, online and digital media, identity and graphics, event coordination and project management. It also required passion and a sense of ownership to deliver such an intense, broad based and unique project.
We were also approached by the University of York, as partner organisation and key contributor of exhibits, to create a fully immersive 360º video presentation of all 60 exhibits.
To help establish a clear positioning for this leading property developer in the rapidly developing housebuilding sector, we were invited to propose a new brand strategy and create a new brand identity.
Our strategically focused approach began with the development and articulation of Ramsbrook's brand values and core proposition through new messaging and photography. The resulting communication collateral included website, stationery, site board, estate agent display, and photography.
Creation of a strategy-led communications campaign to launch the new Physio-Control era following divestiture - celebrating the passion, commitment and achievements of its team.
The identity needed to ensure engagement with every team member as well as represent the culture and ethos of the global business.
The project required multi-channel execution across a comprehensive range of material, and the design and delivery of an internal launch event in Amsterdam for 250 senior management.
National Science Learning Centre
Resident motivation and inspiration
Implementation and Project management
Harkin Holdings (BVI) Limited, Dubai
Design and production of corporate publication.
We were given 12 weeks to find a venue and design and deliver a 3 day event to launch a new range of products to an invited audience.
To a budget of £400,000 we were tasked with the brief to produce an event theme, create all delegate collateral, design and deliver a conference and presentation area and to create 20,000 square feet of exhibition space and throughput 700 delegates a day.
Our involvement at the event planning stage ensured effective project management from the start and resulted in a 90% response to invitation and all the client's objectives being met.
National Coal Mining Museum
Commercial feasibility and business case study
Design, project management and installation
Bathroom Brands Ltd
British and Irish bathroom retailers, international customers, partner-distributors and the media gathered at Brocket Hall to see the future plans of Bathroom Brands, said to be the fastest growing bathroom business in the country.
Ideas Group were commissioned by Bathroom Brands to help them realise the event at which they were to announce a £20 million investment, and unveil a total rebranding and new flagship brand – Arcade.
The project involved the creation and installation of 16 individual room set displays to inspire and benefit high-end independent retailers and their customers. The design challenge was not only to create stunning looking displays, but also to achieve optimum space planning and build quality in the (inherent) confines of a period country house, and ultimately uplift everything without leaving a trace!
The project certainly required our considerable event design experience and flair, coupled with project management skills to ensure a compelling and successful result for our client. The event, and in particular the display designs, received immediate acclaim and demand from leading retailers for specific showroom displays.
International Exhibition Progamme
University of York Information Directorate
A strategically led approach was required to initially understand the vision, aims and objectives, and structure of the Information Directorate and its component departments which included the University Library, Archives and IT Services.
It was important to address a top down visual hierarchy to position the Directorate and its departments appropriately under the University identity.
The basis for the overarching identity concept conveys a simple representation of an ordered delivery of information.
The identity has been applied to a range of communication material including marketing literature, website, digital presentation, interior branding, signage and display.
Library user experience
CFK, one of the north's leading property developers, invited us to assist with their business development and desire to build brand awareness and corporate profile in the region, as well as introduce a new residential offer.
Our strategic focused approach began with the development and articulation of CFK's brand values and core propositions, through to primary messaging for each of the commercial and residential offers, and ultimately to the creation of a new brand identity.
Lynden Contemporary Living Identity
Ron Cooke Hub, University of York
3Sixty Video Exhibition Space Identity
As part of our ongoing creative support for all Physic-Control's internal communications we were commissioned to create an identity for two key Awards Programs - Strategic Imperative Awards and Individual Achievement Award.
Based on an existing 'superhero' concept, we developed a contemporary comic style illustration based design. The identity was applied to presentation documents, posters, certificates and event displays.
The world leading emergency device manufacturer Physio-Control required a comprehensive range of material to be merged into a cohesive and concise presentation package. Their groundbreaking LUCAS Chest Compression device was to be presented at the Association of Ambulance Chief Executives conference to 50 key european cardiac specialists.
Our task was to design, produce and deliver a presentation portfolio of over 30 pieces of material, associated powerpoint summary and DVD presenting 6 videos within 10 days from brief.
York Sports Village LLP, University of York
As brand creators and marketing and creative consultants for York Sport we were commissioned by University of York to create interior design concepts for their strength and fitness gym.
We successfully integrated the brand identity into the new York Sport Centre gym, identifying and highlighting the key activity areas of the facility and creating visual expressions of the brand. All external and internal signage were coordinated into one cohesive solution.
Economy Freight Services Group
Inline with their business strategy to enhance sector awareness and stature, EFS approached Ideas Group to assist with their presentation to market.
From the outset we helped structure a strategy to unify their four trading companies under one ‘group’ presentation umbrella. Each trading company needed to present to market individually, but with the strength of being part of the ‘group’.
An enhanced corporate identity and visually distinctive presentation were developed to ensure a clear external perception of ‘group’ strength – specialisms, geographic spread, knowledge and resources.
We created a contemporary visual style across all communication material including printed group profile, marketing literature and website.
Bathroom Brands Ltd
Full design and specification of 100sqm exhibition stand and programme launched in Cersaie, Italy.
We were approached by O'Neill Associates to create a fresh identity and website to better reflect the experience and capabilities of one of the region's most respected planning consultancies.
The identity needed to convey a sense of professional confidence, experience and methodical efficiency, and we created a bold, clean graphic style of presentation with simple yet distinctive typography.
University of York, York Sports Village LLP
As brand creators and marketing and creative consultants for York Sport, we successfully integrated the brand identity into the new York Sport Village building. The process involved identifying and highlighting the key activity areas of the facility and creating visual expressions of the brand. All external and internal signage were coordinated into one cohesive solution.
To celebrate their 60th anniversary Physic-Contol commissioned us to develop a range of visual pieces to showcase their products and heritage to both their customers and staff.
As well as creating a visual identity and timeline graphics, we designed a series of poster art and unique Challenge Coins featuring the company's key products and significant people. We handled the production and roll-out of all collateral for distribution to Physic-Control's global offices.
The Lynden Contemporary Living Spaces brand was originally rolled out across Website, stationery, marketing literature, advertising, vehicle livery and premises signage.
Encouraged by the success of their reputation reflected in the new identity design Lynden embarked on a local marketing campaign to coincide with the launch of their new Lynden branded kitchens. The campaign included themed showroom events, radio advertising, mail drop and display banners resulting in a significant increase in the number of enquiries and visitors to the showroom.
As part of our creative support of Trelleborg Offshore and in association with Business Performance Consultants H2H, Ideas Group were commissioned to develop a visual identity for a training programme to promote to and engage with a global team of managers and employees.
Our work involved the creation of a top down strategic plan and an understanding of the company's future plans and aspirations to be able to create an overarching concept and hierarchy into which further training initiatives would fit.
The visual identity was applied to posters, display material, internal events, intranet, newsletters and training collateral.
Vision Articulation and Internal Comms Identity
Yorkshire Ambulance Service NHS Trust
Following the merger of NHS Trusts, we were approach to create a new identity and marketing communications for the newly formed Yorkshire Ambulance Trust.
A strategically led approach was required from which we designed and developed a detailed identity that had to follow strict NHS identity guidelines as well as provide for individual creative communications. The identity was applied to a comprehensive range of corporate stationery, internal and external marketing literature, display and event graphics, vehicle livery and signage.
To align with their Strategic Imperatives and culture of excellence, Physic-Control wanted to engage with their internal global TEAM by encouraging excellence and quality through key principles and practices.
We created a visual identity for the Business Excellence initiative as well as develop key messaging to communicate and facilitate the identification of key principles and tools.
Oakgate Group plc
Named No. 1 in Yorkshires top 100 SMEs, Oakgate Group is also celebrating 20 years in business. We are proud to have provided design and marketing support for them since their launch, and helped to develop effective marketing campaigns to promote their varied portfolio of investments and developments.
Our work includes Corporate Identity and stationery, advertising, promotional campaigns, signage and visualisation.